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Onboarding 100 users per day

with well-timed emails and WhatsApp messages to new users

The Challenge

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Typetone offers virtual assistants (like Sarah above), that you can incorporate into your business operations via familiar communication channels. They specialise in different domains and you can interact with them like co-workers.
Having such a topical product, they have been quickly scaling up the business, gaining an additional 100 users per day.
To make sure each of these new users had a great onboarding experience, Typetone wanted to set up communications that would be sent out to new users based on certain triggers.
For example, asking users that are trialling the Pro membership for feedback 5 days into the trial.
The challenge was setting up the communications and making sure the right triggers were available and executed flawlessly.

Our Approach

We set up the custom integrations required to enable the desired use cases within one week
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The email templates and communication workflows were set up using the Bird.com Process Automated suite
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With the help of the Bird.com developer team, we got early access to APIs that were not yet publically documented to enable the correct linking of customers to their communications sequences
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With all that done just two weeks after our initial call, we ensured the workflows were executing reliably and, four weeks in, had a 0.23% error rate (primarily due to invalid email addresses being submittted)
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The Results

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New users on-boarded each day
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from initial call to final versions in production
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Platforms integrated with each other: Hubspot, Bird.com, Typeform, WhatsApp
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Automated workflows completed every day
0.0%
Error rate in automated workflows
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Custom Hubspot integrations built to support use case
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Emails sent since launch
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WhatsApp messages sent since launch
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"Wakeflow's expertise in automation and integration was exactly what we needed to scale our onboarding process. They quickly implemented the communication workflows and custom integrations, helping us maintain a high-quality experience for our growing user base. Their technical depth and efficiency made this a smooth partnership."

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Sjoerd de Kreij
Founder/CEO
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London, England, NW8 8SS, UK
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